Caitlin Ansman

EXPERIENCE:

Condé Nast
Senior Director, Marketing
New York, NY | 2018 - present

• Develop creative concepts (editorial and branded) for top-tier advertising proposals across video, digital, social, audio, experiential, OTT and print

• Oversee marketing process from ideation, budgeting, positioning, legal, all the way to kickoff and production

• Lead proposals for CPG category across Condé Nast

• Marketing lead and editorial liaison for Feast Portland (event)

• Produce editorial brand marketing materials for Bon Appétit and Epicurious

• CPG liaison for Condé Nast's advanced audience targeting technology, Spire

•Mentor junior-level marketing team members
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Gimlet Media
Director, Client Services/Marketing
Brooklyn, NY | 2016-2017

• First-ever head of Gimlet's ad sales client services/marketing function for pre and post-sale 

• Managed a team of highly creative and motivated pre and post-sale marketers while maintaining a high volume of day-to-day proposal responses and project management for a rapidly growing startup

• Developed Gimlet’s pre-sale and post-sale processes from scratch

• Lead ideation and production of all ad creative--from pre, mid, and post-roll ad spots to fully branded podcast series (Gatorade, Virgin Atlantic)
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CNN + Great Big Story
Senior Manager, Integrated Marketing
New York, NY | 2015-2016

•Recruited by leadership to shift from role at CNN to work as the first marketer at CNN-owned video startup, Great Big Story

•Maintained CNN job responsibilities during upfront season and 2016 election while developing GBS’ marketing materials and processes

•Primary liaison between GBS editorial and production, branded content studio, and sales both within GBS and across the entire Turner portfolio

•Marketing point person for Business and Content Development deals (partnerships include Toronto International Film Festival, Adult Swim, Google)

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About.com
Sales Development Manager
New York, NY | 2012-2015                                      

• Created customizable and scalable strategic advertising solutions and proactive marketing materials
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AOL+ Huffington Post
Sales Development Associate, CPG
New York, NY | 2007-2012                                 

Sales Support Intern 2007-2008 | Account Manager 2009-2011 | Sales Development Associate 2011-2012

• Created innovative media and marketing solutions to tell the sales story to ultimately drive revenue

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EDUCATION
Boston University, Class of 2009
Bachelor of Science in Communication, Major in Advertising

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ACTIVITIES
Advertising Women of New York,  2009- Present

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SKILLS
•Adobe: Photoshop, Illustrator, InDesign, Premiere Pro
•Microsoft/Mac: Excel, Keynote, PowerPoint, Outlook, Front Page (Web Design)
•Media Sales Planning & Research Tools:  MRI++, DART/DSM/DFA, Media Visor, Media Trust, Salesforce, @Plan, ComScore, AdRelevance, Omniture, ATLAS, Kantar Media

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INTERESTS
Running, Baking, Podcasts, Dad Jokes